What are missed calls actually costing you?
Three inputs, honest maths, computed on your screen. Put your own numbers on the calls that ring out while you're on the tools.
Computed on your screen. No email, nothing sent anywhere.
Before you panic: what this number is
It is exposure, not guaranteed revenue. Some of those callers ring back. Some were never going to book anyone. But the pattern is real: a customer with an urgent job rings down a list and books whoever makes it easy first, and the research says the first hour decides most of it. I've laid out the actual data on why fast response wins if you want the sources.
That's the exposure.
Feel one get caught.
Those are the calls that ring out. Put your own mobile in and feel what catching one is like: a real call, then a text-back that keeps the job alive, live on your phone. It won't fix your front door on its own, but it shows you what a caught lead feels like.
$165/mo inc GST, free on Ops Care Standard and Pro. If it doesn't catch you a job in your first 30 days, you don't pay that month.
One price, month to month. No lock-in, no setup fee, cancel any time. See how it works
What actually fixes it
Not answering more calls. You already answer every call you can, and nobody quotes well from the top of a ladder. The reason missed calls cost jobs is that the phone is the only door into your business. The fix is a front door that takes the booking when you can't take the call: a website with a real book-now path, a structured job form that captures the details up front, bookings that land at 9pm while you're having dinner. That is the Lead-Ready Website Tune-Up, from $1,500 fixed.
Not sure this is your biggest leak?
That is exactly what the Trades Tech Leak Audit is for: a free 30-minute call that maps where your hours and enquiries actually go, with a one-page written finding inside 48 hours and three prioritised fixes. Missed calls might be your biggest hole, or it might be the quoting or the re-keying. The audit tells us which. If I can't spot at least 2 hours a week worth fixing inside the 30 minutes, I'll send a $50 voucher for your crew's lunch.
Where does the 1-in-3 close rate come from?
It is the industry pattern that roughly one in three callers books the next number they ring, and it is an assumption, not a trades-specific study. That is why the close rate is an input: put your real strike rate in and the number is yours, not mine.
Do you collect the numbers I type in?
No. The maths runs on your screen in your browser. There is no email gate and nothing is sent anywhere.
What actually fixes missed calls?
Not answering more calls; you already answer every one you can. The fix is a front door that takes the booking when your hands are full: a website that lets the customer pick a slot or lodge a structured job request at 9pm. That is the Lead-Ready Website Tune-Up, and the free 30-minute Trades Tech Leak Audit will tell you whether it is actually your biggest leak first.
Put real numbers on it, not calculator numbers.
The audit replaces these assumptions with your actual enquiry flow, and the written finding is yours whether we work together or not.