01
Invisible to Google
No meta description on a single page, and titles that just say the business name. Google writes its own summary of you, or worse, shows someone else.
● WEBSITE BUILDS
A website that books jobs, not a brochure.
Bespoke, fast, and wired for search from day one. Built for owner-operated trades businesses by someone who runs two of his own.
Single-page fix from $1,500Full rebuild from $3,500SEO built in, not extra
● THE PROBLEM
Most trades sites were built once, years ago, and left.
The same failures show up in almost every legacy site I crawl. None of these are hypothetical.
02
No headline structure
Homepages with no H1 at all. The one signal every search engine reads first, missing on the front door.
03
Zero structured data
Decades of trading history, licences, and reviews, and not one line of schema telling Google the business exists, where it works, or when it opens.
04
One form to catch everything
The whole site funnels to a single generic enquiry form. Service pages with no call to action of their own. Every visitor treated the same, whatever job they came for.
05
A decade of script debt
Two versions of the same JavaScript library loading at once, icon fonts pulled from CDNs that were deprecated years ago, plugin files stacking up with every renewal.
06
Crawlers told to go away
robots.txt files that throttle search engines with crawl delays, and default sitemaps that faithfully index typo’d URLs.
07
Content rot, live in production
"Please check back for updates" pages that have said it for years. News sections with one article. Fax numbers on the contact page.
● WHAT YOU WALK AWAY WITH
Not "a website." A thing that does a job.
You saw what's broken up top. Here's what you actually end up holding.
A live site at your own domain
On your address, that you own. Not rented space inside someone’s website builder that you can never really leave.
A front door that takes the 9pm job
Customers grab a time or lodge the job details while you’re still on the tools, instead of ringing the next bloke because you didn’t pick up.
Your own login and a walkthrough
A short video so you can change a price or add a job photo yourself. No ticket, no waiting on anyone.
My mobile, not a support queue
When something breaks or you want a change, you talk to the person who built it. 03 4327 9657. I pick up.
A sign-off before anyone sees it
You click through the real, finished site on a private preview and approve it before your domain moves. No surprises go live.
A site that stays alive, not one that rots
Hosting, monitoring and fixes under Ops Care after launch, so in three years it still looks open for business, not abandoned.
Your content, your customers' details, your domain: all yours. I keep the site running and maintained so you're never stuck with code you can't touch, or a developer you can't reach.
● WHAT EVERY BUILD INCLUDES
None of this is an optional extra.
A bespoke design system
Built fresh for your business, not recoloured from a template. Your trade, your proof, your voice. It will not look like the next bloke’s site because it does not share a skeleton with it.
A conversion path on every page
Book buttons named for the job, tap-to-call on mobile, structured forms that capture the job details up front, and an after-hours booking path for the 9pm searcher.
SEO wired in from day one
Per-page titles and descriptions, JSON-LD schema, a clean sitemap, robots and llms.txt for the AI answer engines. Not an upsell. It ships in every build.
Your old URLs, migrated properly
Every legacy URL crawled and 301-redirected so whatever Google equity you have moves with you instead of dying at cutover.
Performance as a habit, not a promise
Static pages, near-zero JavaScript, self-hosted fonts, right-sized images. The site is fast because of how it is built, not because of a caching plugin.
Forms that hold up
Server-validated, spam-trapped, and landing in your inbox reliably, with a paper trail. Not a plugin that silently stops sending.
A preview you approve before anyone sees it
The build goes live on a private, access-coded preview first. You click through the real thing and sign off before your domain moves.
● TWO SIZES, FIXED PRICES
Scoped in writing before I start.
SMALLER BUILD
Single-page conversion fix
From $1,500
10 business days
Your existing site’s front door rebuilt to convert: above-the-fold CTA, tap-to-call, a structured quote form, trust proof. For sites that are one strong page away from working.
Book the Full Tech Leak AuditBIGGER BUILD
Full multi-page rebuild
From $3,500
2 to 6 weeks
The whole site, rebuilt: every page redesigned, every legacy URL redirected, booking and quoting integrated where they earn their place. Fixed scope in writing before I start.
Book the Full Tech Leak AuditAfter launch, the site runs under Ops Care: hosting, monitoring, fixes, and a build slot every month on Standard and Pro.
● ADD-ON · SEO CARE
SEO Care. From $750/mo.
A build gets the wiring right on day one. SEO Care keeps working it: a measured round of SEO every month, so the site keeps earning search traffic instead of coasting on launch day.
- A monthly SEO round: a new town or service page, content, and tuning what Google shows
- Measured in Google Search Console, not vibes: what moved, what didn't
- A plain-English monthly report of what shipped and what's next
Campaign SEO, link building, and paid ads stay with specialist agencies, and I'll point you at good ones. I keep the site itself tuned.
Already on Ops Care Standard or Pro? Your monthly build slot can simply be an SEO round, no add-on needed. SEO Care is for owners who want dedicated SEO on top, or aren't build clients yet.
Book the Full Tech Leak Audit● THE DEAL, IN PLAIN ENGLISH
No asterisks worth hiding.
Fixed price, refundable deposit
The price in the proposal is the price. If the build misses the written spec, I rebuild it free; the deposit rules are in the agreement, not in fine print.
You own your data. I own the software.
Your content, your accounts, your credentials, exportable any day. The site itself is mine, licensed to you and kept running. If you ever want the source outright, there is a buyout price in writing from day one.
One bill after launch
Most sites run under Ops Care from $750/mo: hosting, monitoring, fixes, and small changes in one line item. No separate hosting bill, no plugin renewals, no surprise invoices.
Want to see the standard first? Live builds are on the Work page, and there are six demos you can break before you pay a cent.
● FAQ
Questions owners ask about website builds.
Why not WordPress?
WordPress needs plugins, updates, and attention to stay fast and secure, and most small-business sites get none of those after launch. I build static sites: nothing to hack, nothing to update, fast by construction. The trade-off is you text me for changes instead of logging into an admin, and on Ops Care that change usually ships within the month.
What happens to my old pages and Google rankings?
Before cutover I crawl every URL on your current site and build a redirect map, so every old link lands on the right new page. Whatever equity your old site earned moves across instead of 404ing.
Is SEO included or extra?
The wiring is included in every build: titles, descriptions, schema, sitemap, redirects, llms.txt. Ongoing SEO work, new town pages, content, tuning what Search Console shows, is SEO Care, from $750 a month. If you are on Ops Care Standard or Pro, your monthly build slot can simply be an SEO round.
What keeps the site running after launch?
Most owners put it on Ops Care Lite from $750/mo: hosting, monitoring, fixes for anything that breaks, an hour of small changes a month, and a one-page report. Your data stays yours and is exportable any day.
Do you do logos, branding, or ads?
No. Logo and brand work, social, campaign SEO, and paid ads stay with the specialists, and I will happily point you at good ones. I design and build the site, keep it fast, and keep the site itself tuned for search.
How much of my time does a build take?
Sixty minutes to kick off, thirty at the midpoint, thirty at handover. I draft, you correct. You will not be asked to write your own website copy in a workshop.
● FREE · 30 MINUTES · YOURS TO KEEP
Find out what your current site is costing you.
The audit crawls your site the same way Google does and hands you a one-page finding inside 48 hours: what's leaking, what it's worth, what I'd fix first. Keep the report either way.
Find my tech leaks in 60 seconds →
Prefer to talk? Book the Full Tech Leak Audit · or call 03 4327 9657.